Who we are
Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers.

What we do
We combine the most meaningful attitudinal and behavioural data with deep expertise and technology platforms to track how people think and act. We help clients develop the marketing strategies that shape their future and deliver sustainable growth.

Our Solutions
Brand Strategy and Guidance
Customer Experience
Consumer and Shopper Behaviour
Creative Testing and Optimisation
Innovation and Product Development
Media Effectiveness
Sustainability

Our Brand Promise
We believe in the power of brand. It delivers important value and sustainable growth by strengthening connections with consumers.

To help brands harness that power, we start with people everywhere, and what shapes their attitudes, behaviours and aspirations. From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Our indispensable insights and actionable advice empower you to make incisive tactical refinements and big strategic leaps forward. And with the strongest connections to your consumers and greater value in your business, you can shape your brand and its future.

Kantar. Shape your brand future.